{"id":50,"date":"2013-02-24T02:44:45","date_gmt":"2013-02-23T17:44:45","guid":{"rendered":"http:\/\/www.iguchi-yoshinori.com\/en\/?page_id=50"},"modified":"2021-08-06T19:23:09","modified_gmt":"2021-08-06T10:23:09","slug":"profile","status":"publish","type":"page","link":"https:\/\/www.iguchi-yoshinori.com\/en\/profile\/","title":{"rendered":"Profile"},"content":{"rendered":"<p>Name\uff1aYoshinori Iguchi :\u00a0<span style=\"font-size: 14px;\">Management Consultant and Business Trainer<\/span><\/p>\n<p><a href=\"https:\/\/www.iguchi-yoshinori.com\/en\/wp-content\/uploads\/2021\/08\/201901_063_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-115 size-medium\" src=\"https:\/\/www.iguchi-yoshinori.com\/en\/wp-content\/uploads\/2021\/08\/201901_063_2-229x300.jpg\" alt=\"\" width=\"229\" height=\"300\" srcset=\"https:\/\/www.iguchi-yoshinori.com\/en\/wp-content\/uploads\/2021\/08\/201901_063_2-229x300.jpg 229w, https:\/\/www.iguchi-yoshinori.com\/en\/wp-content\/uploads\/2021\/08\/201901_063_2.jpg 523w\" sizes=\"auto, (max-width: 229px) 100vw, 229px\" \/><\/a><\/p>\n<p>Birth Place\uff1aNakatsugawa City,Gifu Prefecture, Japan<br \/>\nAcademic Background\uff1aBA in Sociology at Univ. of Tokyo,\u00a0MBA from Univ. of Chicago Booth School of Business<br \/>\nWork Experience\uff1a<br \/>\nEstablished Office Iguchi in 2008, and became Independent<br \/>\nRepresentative Director of Universal Y Net(Current)<br \/>\nVisiting Professor at Chuo University, Graduate School of Business(Current), teach Group Management Strategy of Large Corporation<br \/>\nPart-time Lecturer at Rikkyo University, Graduate School of Business(2011-2016), teach MBA English to Graduate Students in English<br \/>\n<em style=\"font-size: 14px;\">INITIA Consulting, Executive Director, Management Consulting and Training<br \/>\n<em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\">Future Architect, Officer, Business Consulting<br \/>\n<em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\">Sanwa Research Institute (MURC), Chief Consultant, Management Consulting.\u00a0<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\">100 Projects in 10 years.<br \/>\n<em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\" style=\"font-size: 14px;\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\"><em id=\"__mceDel\">Nissan Motor Co.,Ltd., Information Systems, Overseas Planning<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<p>Why did I become management consultant?:<\/p>\n<p>I love Japanese manufacturing industry and I found work first with Nissan Motors. I was in charge of the mid-term management planning in the Overseas Planning Department. When I was ordered to draft a mid-term management plans in around one week by my boss \u2013 I replied, \u201cOK I will give it a try.\u201d I worked on it for a week and when I handed it to my boss, he said \u201cThank you. It\u2019s a good job!\u201d My draft plan became the official plan without discussion or revision. A question lingered in my mind. Was it the best way?<br \/>\nSeveral years later, it became obvious to all that Nissan did not go well. Subsequently, I realized that it was important that major changes like mid-term business plans should be thoroughly discussed within a company until people agree to all the details that affect them. I left Nissan sometime before Mr. Carlos Ghosn became the CEO of the company.<br \/>\nWhile I worked for Nissan, I was nominated as a project member with McKinsey &amp; Co. for a North American product \/ market strategy project. It was a very important project for Nissan at that time because Nissan received a major profit from the North American market and the yen appreciation to the US dollar was reducing it. We had to determine out a good solution from this project. The project office was located in Los Angeles. I stayed there with the US staff for months. All the discussion and materials were in English. I could handle English from my time at the University Of Chicago Graduate School Of Business. The project was tough. I often argued with the project leader, a Stanford MBA graduate, concerning the process and the details of the solutions. In the mean time, I found it interesting to be a consultant. Consultants can work for various companies in various industrial sectors. I felt I was capable enough to be a management consultant. I decided to become a management consultant at that time. However, McKinsey people said they could not scout from a client company. I decided to join the Sanwa Research Institute, which was setting up a consulting group for large corporations. I made use of my mid-term business plan drafting skills learned at Nissan after I joined the firm and did various mid-term business plan drafting projects. By experiencing various projects, I wanted to complete my knowledge as a sort of \u2018graduation thesis\u2019. Then I wrote \"How to build \/ How to use a midterm business plan\" for businessmen. The book became the best seller in this category and kept that position more than a decade. I often hear \"I read this book\" or \"We used it for the current midterm business plan\" when I meet corporate planning staff from various companies.<\/p>\n<p>Why do I use storytelling?:<br \/>\nI have been a management consultant for 20 years. During that period, I have always been worried whether our customers could put our proposals into practice. Accordingly, I came across a method of storytelling. My clients\u2019 reactions changed dramatically when the storytelling method was used. They were able to understand the meaning of our proposals and they could implement them willingly. I was surprised to see the difference. I developed several applications of storytelling in business and my clients and my students enjoy them.<\/p>\n<section class=\"veu_contact veu_contentAddSection vk_contact veu_card veu_contact-layout-horizontal\"><div class=\"contact_frame veu_card_inner\"><p class=\"contact_txt\"><span class=\"contact_txt_catch\">Please feel free to contact us.<\/span><span class=\"contact_txt_tel veu_color_txt_key\"><i class=\"contact_txt_tel_icon fas fa-phone-square\"><\/i>81-422-38-6968<\/span><span class=\"contact_txt_time\">OPENING HOURS. Monday to Friday 9am - 5pm<\/span><\/p><a href=\"http:\/\/www.iguchi-yoshinori.com\/en\/contact-us\/\" class=\"btn btn-primary btn-lg contact_bt\"><span class=\"contact_bt_txt\"><i class=\"fa-regular fa-envelope\"><\/i> Contact Us To Mail <i class=\"fa-regular fa-circle-right\"><\/i><\/span><\/a><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Name\uff1aYoshinori Iguchi :\u00a0Management Consultant and Business Trainer Birth Place\uff1aNakatsugawa City,Gifu Prefectur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"vkexunit_cta_each_option":"","footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":8,"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/pages\/50\/revisions\/74"}],"wp:attachment":[{"href":"https:\/\/www.iguchi-yoshinori.com\/en\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}